Advertising and marketing news covering agencies, ad tech, brand campaigns, measurement, and shifts in digital marketing.
USA Today reports on a promotional collaboration between Krispy Kreme and Pokémon celebrating the franchise's 30th anniversary. The article details a free doughnut offer for fans wearing Pokémon attire and describes a new themed doughnut collection featuring characters like Pikachu and Charmander.
A new report reveals that brands prioritize creator suitability over follower count when choosing partners, ranking the latter eighth in importance. However, follower numbers remain the primary determinant of income for creators on major platforms like Instagram and TikTok. Financial compensation has emerged as the leading factor for creator satisfaction, rising significantly from the previous year.
USA Today reports on Purina's search for chief snuggle officers, highlighting six finalists selected from over 2,000 entries. The article details the contest criteria, including personality and snuggle skills, and profiles finalist Teddy, a Maltipoo puppy noted for his playfulness and affection.
Kwame Dadzie argues that corporate branding extends beyond marketing materials to include frontline staff interactions. He contends that employees at all levels, from security to customer service, act as brand ambassadors whose behavior directly shapes customer perception and must align with the organization's stated values.
The author argues that Nike's decade of left-wing corporate activism, exemplified by the Colin Kaepernick campaign and DEI initiatives, has contributed to its stock hitting a 12-year low. The commentary contends that while business challenges exist, political alienation is a primary driver of consumer backlash.
The author argues that brand longevity depends on adapting to shifting economic, technological, and regulatory landscapes. Using Indian examples like Luna and Ambassador, the commentary contends that past success does not guarantee future relevance when consumer preferences and market structures evolve.
The article argues that aggressive beauty sales tactics in Hong Kong persist despite legal prohibitions, as courts interpret 'undue influence' broadly to include non-physical coercion. It outlines how consumers can report such practices under the Trade Descriptions Ordinance when their freedom of choice is significantly impaired.
The Boston Globe reports on a limited-edition collaboration between Febreze and Dunkin' featuring scents like cinnamon roll and vanilla latte. The article notes the products launch September 1, highlights mixed social media reactions, and contextualizes this partnership within recent unconventional brand collaborations by both companies.
Steve Kennedy argues that the 'data is oil' metaphor is outdated, contending that data is more like uranium: powerful but dangerous if unrefined. He suggests marketers must prioritize strategic insight and disciplined analysis over mere data collection to drive meaningful business growth.